From Big Picture to Fine Detail – Leading Design with Structure and Heart

I am a design professional specializing in design leadership, design operations, and digital design. I am based in Helsinki, Finland.

Currently I am looking for a new role as a Design Lead, Design Manager or Design Operations Specialist.

A square shaped picture of Anna wearing eye glasses, a pink cardigan over a white shirt, and her blond hair is open. Photo by Matti Keski-Kohtamäki

8+ Years in Digital Design, 10+ in Journalism

Arrow pointing right

I lead multidisciplinary teams, facilitate workshops, and build scalable design practices across in-house and consultancy settings. My strengths lie in

  • facilitation and organisation,

  • creating clarity,

  • structuring complex processes,

  • and enabling teams to do their best work.

I have experience leading design teams of 10–13 digital designers. Recently, as a consultant, I grew a team from three to ten designers, building a strong and collaborative design function for a multi-year public sector program. I created a tailored design process for the program, grounded in design thinking and built in collaboration with designers and other key stakeholders. I initiated and facilitated the adoption of a design system for an internal tool through calculations and visual presentation to program leadership. Read more about the case >

I enjoy tackling bottlenecks, shaping tools and workflows, and bringing structure that supports creativity and psychological safety. With a background in journalism and visual production, I also bring strong communication skills, analytical thinking, and a natural ability to connect people.

Learn about how I work >

  • 2022-2025

    Design Consultant working with several different clients.

    Design Leadership
    Design Operations
    Service Design
    UX/UI Design
    Content Design
    UX Writing
    Usability Testing
    Sales Materials

    + Internal role at Gofore as a Lead Expert for Agile Design & Leadership Expertice Area.

  • 2021-2022

    Accounting & Finance Platform Netvisor

    Design System
    Leadership
    Facilitation
    Workshops
    Innovation Project Lead

  • 2019-2021

    Accounting & Finance Platform Procountor

    UX/UI Design
    AI Design, AI Identity
    Innovation Project Lead
    Design System
    Facilitation
    Workshops
    User Research

  • 2017-2019

    I worked with several different clients e.g. Wowanders - AI Powerd Travel App.

    UX/UI Design
    UX Writing
    User Research
    User Testing
    Facilitation
    Workshops
    Website Production
    Content Design
    SEO
    Marketing Material
    Photography
    PR

    Anna Keski-Kohtamäki, Sole Trader

  • 2017, Stockholm

    Digital Music Distribution Platform

  • Gastronomy & Travel Blogger

    2011-2015

    I wrote and photographed two blogs focusing on food, recipes, wine, travel and lifestyle.

    Journalism Career

    2003-2014

    Photo Editor • Alma Media
    Photo Editor, Photographer, Reprographer, Writer • Helsingin Sanomat newspaper
    Photo Editor • SanomaPro
    Photo Editor, trainee • Lehtikuva
    Editorial Assistant, trainee • Otava
    Editorial Assistant • Journalisti-lehti
    Editorial Assistant, Writer • Yhtyneet kuvalehdet

My Experience

CV

Photo of Anna wearing a green shirt and holding a black note book. Photo by Matti Keski-Kohtamäki

Education

  • 2016-2017, Stockholm, Sweden

    Diploma from Interactive Art Director Program (currently called Design Lead Program).

    Passed with Distinction.

    Hyper Island

  • 2005-2008

    Certificate in Visual Expression, Photography.

  • 2002-2005

    Business studies at Multilingual Management Assistant Program.

    Haaga-Helia UAS

  • 2004, San Sebastián, Spain

    Erasmus exchange from Haaga-Helia UAS.

    ISSA

  • 1998-2001

    Vocational Qualification in Business, Data Administration (QBA)

    Business College Helsinki

  • 1996-1998

    Vocational Qualification in Hotel, Restaurant and Catering Services

Trainings & Certificates

Human Centricity

✴︎

Insights

✴︎

Solutions

✴︎

Human Centricity ✴︎ Insights ✴︎ Solutions ✴︎

Anna Keke
Keski-Kohtamäki

Design Lead,
Design Operations Specialist

CV
Contact
Anna with long blonde hair and glasses sticks a white sticky note on a wall covered with pink and blue sticky notes.